Helping Our Clients Navigate Life’s Uncertainties.
True North Insurance Group is Powered by


True North Insurance Group is on your side. As an independent insurance agency, we review multiple insurance companies and compare protection and prices to find the best value for your home, condo, vacation home & more.
As an independent insurance agency, we work with many insurance companies and can help you compare protection and prices to find the coverage and value that’s right for you. This means no matter what type of vehicle you drive, we have you covered.
Whether you own a small business or a large one, the benefits of business insurance are numerous. And many business owners don’t take the time to assess their insurance needs, which is why it is important to have a local agent like True North Insurance on your side.
At True North Insurance Group, we believe that having the right life insurance is pivotal in planning for the future of you and your loved ones. We can help you find the right life insurance coverage for you, and help ensure that your policy continually meets your needs.
True North Insurance is an independent insurance agency with a broad range of Commercial, Personal, and Life products.
We’ve aligned ourselves with some of the finest carriers to deliver these products to you.
To ensure great service in the insurance world you have to work with the best. We do business with an elite group of companies.
This allows True North Insurance Group to provide our clients with the highest levels of coverage at the lowest possible price.
We represent multiple top-rated insurance carriers in Michigan. We’ll help place your coverage with the carrier who meets your coverage and pricing requirements.
Our agents are knowledgeable and will work to find you the right insurance coverage for your situation.
We live right here in your community. Our office is based in Traverse City, but our employees live in and around the area of Northern Michigan.